About MASSEL

Massel is a Sydney based food-manufacturing company specializing in high quality, superior products for the discerning consumer.

Since its conception in 1982 Massel’s entire range, in all divisions, has been exclusively vegetable based, featuring a set of claims that have become synonymous with the Massel brand:

- ANIMAL CONTENT FREE
- GLUTEN & WHEAT FREE
- LACTOSE FREE
- CHOLESTEROL FREE
- TRANS FAT FREE
- NO ADDED MSG.

Thanks to its all-vegetable nature, the superior quality and the exquisite flavor, Massel’s entire range of products is welcomed by the large majority of consumers. This has projected the company to a prominent position in its category:

Massel holds a 52.1% national market share in Australia with its high grade bouillon cubes and 28.4% with granulate/ powder (Source: Nielsen scan track 2010).

Research and development form a strong basis of Massel's business strategy, careful planning has led to the implementation of excellent Food Safety standards:

Since 1999 Massel has been fully certified ISO 9001, HACCP and GMP (Good Manufacturing Practices) and more recently, in 2009, its International Food Safety System (IFS) was upgraded to ISO 22000.

This commitment to international quality standards and best manufacturing practices ensures that customers always receive safety tested, quality products that comply with the stringent IFS food requirements.

Further to the Retail range, Massel's product portfolio continues to be among the most innovative worldwide in both the Food Service and Industrial Markets.

Massel’s entire product range (Retail, Food Service and Industrial) is kosher certified by the appointed official authority.

Massel's ethical and operative standard is based on harmonious blending within the context of existing social environments, everywhere.